Strengths:
Passionate about creating products that provide value by blending a user’s functional and emotional needs to enable larger social impact. Worked in multiple countries and with cross-functional teams across the globe, exhibited strength in strategic thinking, collaboration, and influencing peers & executives. Autonomous nature motivated by results & responsibility.
Area of expertise:
Product management | Sustainability | Analytics | Customer loyalty and retention | Global pricing strategy | New business development | Product road-mapping | Market research and analysis | Strategic Planning | Product Development | UX
Highlights:
● 8+ years of experience in Product Management & New Business Development (domestic & international) positions with digital & retail businesses for B2C and B2B SaaS products.
● Promoted to a key Product Management position in previous company’s European headquarters in Vienna, Austria on the basis of exceptional track record and performance.
● Spearheaded previous company’s transformation to a mission-driven organization by establishing the Sustainability function, inclusive of the overall strategy, as well as, assembling a cross-functional committee.
● Received several company awards for launching 6 international online businesses in Europe and spearheading key upgrades & growth initiatives for existing transactional sites globally.
● Responsible for the product management of online businesses generating over $40M in revenue with business growth exceeding 35%year-over-year.
● Certified sustainability practitioner through CSE (Center of Sustainability and Excellence).
Professional Experience:
EV Connect: 2018 - 2020, Los Angeles, California
Senior Product Manager:
● Product lead responsible for delivering the first management-platform product focused on high value, tailored offerings for charge station networks. Delivering immediate incremental revenue growth of 4% and an expected increment in market share of 50%.
● Developed market specific, user focused features aimed at showcasing the B2B SaaS product value through analytics and ROI within the admin portal with projected incremental revenue of 3%.
● Spearheaded the company’s effort to transform to a mission-driven organization by establishing the Sustainability function, inclusive of the overall strategy, as well as, assembling a cross-functional committee.
Casting Networks Inc. (LA Casting): 2015 - 2017, Los Angeles, California
Sr. Manager, Analytics & Business Development:
● Responsible for establishing the Global Analytics function for the Company, inclusive of overall strategy, as well as, reporting on an Executive and operational level.
● Developed and introduced key business valuation metrics for management information reporting for furthering long-term strategic Company goals, along with developing all key performance metrics related to Finance, Sales, Business Development, Marketing, and eCommerce web analytics.
● Originated strategic and tactical plans for business development opportunities in 4 international markets exceeding +30% YOY revenue growth, including Winback proposals and a complete Pricing & Value redesign.
● Managed the integration of 8 different data-sources into one cohesive reporting structure. Also, responsible for setting up the Business Intelligence data reporting, financial forecasting for planning purposes, and developing business cases for tapping into new vertical markets.
Western Union: 2013 – 2014, Denver, Colorado
Assignment with Global Pricing Strategy:
● Analyze pricing strategies for global markets including customer trends, seasonality, and product value to then collaborate with regional and channel leaders on pricing actions delivering over $10MM in incremental revenue.
● Use customer insights and price elasticity models to drive yield revenue while optimizing profit and market share across various global markets.
Other Assignments with Domestic & Global Product Management
● Responsible for the implementation of a key money-transfer service improving overall customer acquisition and retention while expanding the customer base across multiple brands (WU, OV, & Vigo) and collaboration with agents/retailers.
● Delivered best-in-class customer experience by streamlining key regulatory processes resulting in revenue increments of $5MM annually. Conducted customer, market, and industry analysis to inform both domestic and global business development strategies with emphasis on consumer experience resulting in significant improvement in customer retention.
Western Union Online Services: 2008 – 2011, Vienna, Austria & Denver, Colorado
Product Manager – eCommerce Europe & CIS:
● Responsible for the product management of online businesses across 16 countries in Europe generating over $40M in revenue.
● In addition to day-to-day business management, identified and spearheaded key growth initiatives to improve pay-in & pay-out methods, address site-usability/user experience, and dramatically reduced operational inefficiencies to generate $6MM in incremental revenue annually.
● Responsible for business growth exceeding 35% year-over-year while managing ecommerce & all related online marketing campaigns (display, SEO, social media, affiliate advertising) in Europe.
● Lead analysis of all customer trends and metrics to develop marketing campaigns aimed at online customer acquisition and increase in overall customer retention.
● Other Product Development responsibilities included:
○ Working extensively with IT during coding, UAT testing and post launch changes
○ Developing pricing, operational plan & regulatory compliance in collaboration with Compliance & Legal departments
● In addition, other New Business Development responsibilities included:
○ Identifying market opportunity, consumer demand along with related financial modeling & ROI analysis.
○ Developing competitive analysis, business cases, and subsequent operational models taking technical, regulatory, legal and other considerations into account.
Assistant Product Manager - eCommerce
● Responsible for managing and developing the eCommerce product line for North America as well as other international markets.
● Successfully launched initiatives to fuel new customer acquisition, drive conversion and expand the international product portfolio in order to generate incremental revenue of more than $4 million annually.
● Responsible for launching 6 new international transactional sites globally and for the development of new eCommerce products and services for all international markets, inclusive of corresponding marketing campaigns and online media.
● Created multiple reporting systems related to evaluation of marketing efforts, revenue and profitability. Also conducted comparative analysis of competitors for strategic planning of product directions and features.
● Designated to attend two short term assignments in Vienna, Austria to assist in the development and execution of marketing, branding, and promotional programs to stimulate demand for the international eCommerce products.
Echostar, DISH Network: 2007, Denver, Colorado
Marketing Specialist, International Marketing:
● Analyzed market trends, designed marketing and promotion strategies, developed business cases, and provided supporting budgets.
● Lead analyst supporting optimal marketing mix spends of more than $1 million for over 30 channels, in 9 languages, for two critical markets.
● Helped redesign marketing campaigns that resulted in lowering of Cost per Acquisition by 25%.
● Planned & executed international promotional campaigns specifically for the South Asian market segment.
● Trained retailers and distributors on promoting DISH Network International programs and products.
First Data Corporation – Western Union: Summer 2005
New Product Development Intern:
● Provided web pricing and marketing recommendations that were then implemented.
● Tracked and provided analysis on impacts and trends observed from web pricing promotion tests.
● Provided recommendations and implemented changes on the site, as well as, provided weekly/monthly reports.
● Coordinated web site audit for new product development with product delivery and in-country teams.
Global Pricing Intern: Summer 2004
● Provided recommendations & strategies for web pricing and marketing in top markets & opportunity out bound corridors that were also implemented.
● Provided analysis of web pricing schemes and conducted market research, as well as, competitive analysis related specifically to product offerings and pricing for top 20 out bound corridors.
● Identified and analyzed impediments and other factors preventing growth in developing markets.
Education:
University of Colorado, Boulder - Leeds School of Business: Graduation: Aug 2006
● Area of Emphasis: Finance & International Business, GPA: 3.4, Dean’s list – 3 semesters
● Received two awards for high academic standing by the Multicultural Business Student Association
● Study Abroad: Attended one semester in Universitat Pompeu Fabra and Escola Superior de Comerç Internaciocal in Barcelona, Spain focusing on European Economic Integration, Spanish language and cultural classes.
Other:
● Languages: Fluent in English, Hindi, Punjabi, & proficient in Spanish.
● Travels: Traveled to over 40 countries on 6 continents. Took a sabbatical (2012) to travel and pursue creative interests.
● Also an artist, fiction writer, and dog walker.